Our Proven Social Media Strategy Process

At Tag Me later, we don’t just manage social media accounts—we craft tailored strategies that help businesses grow and connect with their ideal audience. Here’s how we work with you to build a robust social media presence that delivers measurable results:

1. Social Media Audit & Objective Setting

Before we start anything, we take a deep dive into your current social media landscape. By assessing the strengths and weaknesses of your existing platforms, we can pinpoint areas of improvement. Together, we’ll set clear, actionable goals that align with your broader marketing objectives. This foundational step ensures that every part of your strategy works towards a common purpose.

2. Competitor Analysis

Understanding your competition is key to outshining them. We thoroughly analyse your competitors’ social media presence to see what’s working for them and where there’s room for improvement. This comparison helps us craft a strategy that not only meets industry standards but surpasses them, giving you a competitive edge.

3. Defining Your Customer Personas

Knowing your audience is essential to creating meaningful connections. We’ll work with you to define detailed customer personas—these are representations of your ideal clients based on data, research, and insights. By understanding your target market’s needs, preferences, and social media habits, we ensure your content reaches the right people, at the right time.

4. Platform Selection & Channel Development

With so many social media platforms available, it’s crucial to focus on the ones that will deliver the best results for your business. Whether it’s showcasing your expertise on LinkedIn, driving sales through Instagram and Pinterest, or harnessing Facebook’s advanced targeting capabilities, we’ll identify and optimise the platforms that align with your goals.

5. Social & Paid Media Strategy Creation

Once we understand your target audience and objectives, we develop a comprehensive social media strategy that combines organic growth tactics with (if you choose) paid media opportunities. This strategy will include content plans, engagement tactics, and budget recommendations for paid campaigns, ensuring maximum reach and ROI.

6. Ad Creative Development & Campaign Planning

After finalising the strategy, it’s time to bring it to life. We craft eye-catching ads and engaging creative content that resonates with your audience. We’ll also create a campaign schedule that ensures your messaging stays consistent and impactful across all platforms. You can expect a strategy that’s not only visually appealing but highly effective in driving results.

7. Campaign Execution & Management

Now comes the exciting part—putting the plan into action. We manage every aspect of your campaign, from content posting to audience interaction, all while ensuring your social media accounts remain under your control. We oversee your strategy, measure its success, and make adjustments in real time, ensuring that you stay ahead of the competition.

8. Social Media Optimisation & Adjustment

As your campaign unfolds, we continuously monitor performance and gather insights from your audience. This data helps us refine and optimise your strategy, adjusting content, targeting, and tactics based on real-time feedback. Our approach ensures that your social media presence remains dynamic and responsive to shifts in customer behaviour.

9. Reporting & Analysis

Transparency is key. We provide regular, detailed reports that track the performance of your campaigns against your KPIs. Whether you prefer weekly or monthly updates, we’ll ensure you have access to the metrics that matter most. Additionally, we keep an eye on emerging trends and opportunities, keeping you informed of important shifts in the social media landscape.

Why Choose Tag Me Later?

By following this strategic process, we ensure that your business is not only present on social media but thriving. Our tailored, results-driven approach will help you reach your goals while engaging and growing your audience. Ready to take your social media presence to the next level? Let’s work together to create a strategy that works for your business.